Branding is not just your logo!
We all know some “stuff” about branding. What many do not realize is branding is not just a logo. Branding includes many aspects that should all be worked on, developed, and allowed to evolve. Some examples are:
- Yes, your site logo is very relevant and helps with overall brand recognition.
- Your logo can develop and evolve as long as, unless you are totally changing most aspects of your brand, should only be changed slightly over time.
- Branding should include all aspects of you and your site!
- If you want, you can write your website content in perfect English (or any other language) but if that is not your style, there will still be an audience for you.
- Try and stay fairly consistent with your content and styles..you will develop an audience.
- You should always try and “brand” yourself as well, that means your personal reputation via maybe social media or even personal contacts on or offline.
- As much as consistency is relevant to branding, remember you can develop and evolve in style, content and all.
One of our main bits of advice is often that your site is your site, make it such. You will develop an audience, the main thing would be to use a subject matter that you know about. Using what you know, write your own content in your own style. Allow your content materials to develop and evolve. Recall though, that once your site is established, only evolve do not do outright changes. If you have a brand new idea or concept, we would advise instead that you develop a second site under a new domain name. You can keep your original site and keep your content and styles separate. Having multiple sites is completely okay, you can even have similar content but with a different branding and style on each. Do not copy the exact same articles between sites, re-write you content for each brand or site, the core concepts can be similar but you will get better results keeping within each sites styles and brands.