SEO basics for beginners

SEO basics for beginners

Chris Young

Webmaster, Content Writer, Strategist, and even get my own coffee at ProWebZone
World traveled, licensed automotive mechanic, aircraft restoration mechanic, builder, renovator, Subject Matter Expert on many areas.In IT on and off since mainframe days, senior technical trainer in telecommunications and internet.
Chris Young

SEO for beginners

This is based on a beginners needing to know at least a little bit about this. First off, most people who have been researching a bit of the internet, especially in building your own website or blog, you have heard the term SEO. SEO is an acronym for ” Search Engine Optimization”, which means how you get your website higher search engine rankings. Higher search engine traffic should mean more traffic to your site, which should result in higher incomes. You have to look at a few aspects, even as a beginner. After you have some establishment of your site, you are encouraged to research further at sites that specialize in SEO information, but, as a beginner, you will probably get swamped with information overload. Here, as follows, are some basics that you will be able to integrate with your site right away. As a side note – don’t pay anyone to “get your site on page one of results”, these are often scams. Once you have your site up for a few weeks you will be on page one regardless of content quality or volume. If you query a search engine with your actual domain name you will be on page one of those results. What your goal with SEO is to be on page one using keywords, or key phrases that people will be looking for yet not specifically querying about your site.

A good place to start would be getting an SEO plugin for your CMS (Content Management System) such as wordpress. after you complete a new post or article, these usually are simple fill in the blanks forms, that will insert your chosen keywords into your content correctly. As often here, do not pay for these add-ons, there are quite useful free plugins available.

Keywords – A common SEO term, but what are they? The idea is that your individual articles / posts, refer usually to a basic topic concept, what you need to do is determine if you were to search for your information at a search engine, what do you think makes sense to search for? You need to have these keywords in your actual posts, but, only as logically would make sense in that specific conversation. So, big rule is do not overuse your keywords all over your post just to try and get ahead on just keywords. Most current search engine algorithms will recognize this and penalize you for overuse. You can also use a search engine to find recent keyword searches, again though, make sure it is relevant to the keywords.

Our best advice based on current search engine parameters is “CONTENT”, you need to have content, you need to do updates, you need fresh content. If you do good at content and updates and relevant content, current search engines will see this and you will advance in the rankings. If you have images as part of your content, make sure you use the description and “alt” tags so your image does not simply get indexed as “image”.

Another relevant part of content is make sure your site content is relevant to your sites overall design and goals. Use keywords inside your posts that are relevant to your overall site keywords and content description. Best is to be as specialized in your area of expertise (sometimes called “niche”) which should also reduce your potential competition. Anything you can add to your own site that gets you further ahead in the search engines, don’t forget, this means as you move up you are moving others further down the results.

More on Search Engine Optimization in later posts here, so far, just the very basics.

 


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